About

Chelly D

Beauty with Purpose & Healing Through Self-Care 

Black and white close-up photo of a woman with wavy hair smiling.

“In a world full of soulless and fleeting things, it’s easy to forget the beauty of slowing down and truly experiencing things.” 

From Loss to Purpose   

A woman and a young boy are playing outside on a sled. The woman is standing behind the boy, smiling, while the boy is sitting on the sled with a relaxed expression. The scene appears wintry, with some snow on the ground and trees in the background.
A woman and a young boy enjoying a swim in a pool in daytime, smiling and close to each other.

My life changed profoundly when I experienced the loss of my sweet only child. 

That heartbreak fueled a deep desire to create something meaningful. A space where beauty, self-care, and empowerment intersect. 

BeforeTheAfter333 was born out of love, resilience, and the belief that everyone deserves to reclaim their power and shine, no matter the storms they’ve endured.    

My Mission   

A laptop on a wooden desk with a plant, candle, notebook, pen, purple crystal, mug, and additional notebooks nearby. The laptop screen displays '@BeforeTheAfter333'.

BeforeTheAfter333 isn’t just a shop; it is a movement to heal, awaken, and empower you.

Every product is created with nature’s best ingredients that nurture your skin and spirit.


My goal is to curate products that remind you self-care is a potent source of healing.    

Values   

Empowerment through self-expression and beauty

High-quality, skin-friendly, and nourishing products

Purpose-driven creativity that supports healing and confidence

Connection, community, and inspiration for everyone who visits    

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