Our Philosophy

BeforeTheAfter333 is an empowerment focused brand founded by author Chelly Dionne, created to support healing, confidence, and personal transformation through intentional creations, written guidance, and purpose-driven self-care.

Beauty with Purpose & Healing Through Self-Care 

Black and white close-up photo of a woman with wavy hair smiling.

“In a world full of soulless and fleeting things, it’s easy to forget the beauty of slowing down and truly experiencing things.” 

From Pain to Purpose   

A woman and a young boy are playing outside on a sled. The woman is standing behind the boy, smiling, while the boy is sitting on the sled with a relaxed expression. The scene appears wintry, with some snow on the ground and trees in the background.
A woman and a young boy enjoying a swim in a pool in daytime, smiling and close to each other.

Hi beautiful souls, I’m Chelly Dionne. My life changed profoundly when I experienced the loss of my sweet only child. 

That heartbreak fueled a deep desire to create something meaningful, a space where beauty, self-care, and empowerment intersect. Offering resources designed to help others rebuild, expand, and move forward with intention.

BeforeTheAfter333 was born out of love, resilience, and the belief that everyone deserves to reclaim their power through every stage of life.  

My Mission   

BeforeTheAfter333 is not just a store. It is a purpose driven space created to empower others to heal, create, and reclaim their confidence. 

Whether through guided digital resources or beauty & self-care, I hope my journey reminds you that your “after” can be even more powerful than your “before.”     

A cozy desk setup with a laptop displaying a vibrant background with pink roses and space imagery, text reading 'BeforeTheAfter333', an open journal with a pen, a closed notebook, a candle, a flower in a vase, a crystal, a mug of herbal tea, and a cozy blanket in the background.

Values   

Colorful rainbow light on a boys face

The values behind BeforeTheAfter333 guide every product, story, and experience shared here.

  • Empowerment through self-expression and beauty

  • High-quality, skin-friendly, and nourishing products

  • Purpose-driven Ebooks that supports healing and confidence

  • Building wealth with grounded digital resources

  • Connection, community, and inspiration in our members area    

Yellow cactus flower blooming on a green cactus pad with sharp spines, desert ground visible, overlaid with pink and green text that reads 'Both ache and grace belongs to your story @BeforeTheAfter333.

BeforeTheAfter333 is a Texas-based online business founded and operated by author Chelly Dionne.

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